Americanos Poll: Financial Study 2007, a collaboration between Encuesta, Inc. and microlender ACCION USA, sheds light on the financial attitudes and behaviors of U.S. low-to-moderate income (LMI) individuals, with a special focus on Hispanics and how their attitudes compare to other LMI individuals. Findings of the study, broken out into two separate reports, delve into areas including basic financial habits, status and credit/ debt management strategies. The study also examines the banking level of LMI individuals and touches upon where improvements can be made to move this group into more mainstream banking habits.
Press Release
Report: Financial Habits of LMI Hispanics and Non-Hispanics
Report: Financial Status and Debt Management Strategies of LMI Hispanics and Non-Hispanics

Americanos Poll: Mid-Term Election Study 2006 takes the pulse of U.S. Hispanics and non-Hispanics with regard to their political concerns and intentions. The poll explores likelihood to vote and for which party's candidate as well as the degree to which factors - ranging from a candidate's characteristics to a comprehensive list of issues - influence voter choice. Views are also reported on the extent to which citizens believe they can influence government by voting and concern about voting count inaccuracies and voting fraud.
Press Release  Television Interview
Press Release: Political Opinion at the 2006 Midterm Election
Report: Political Opinion at the 2006 Midterm Election
Data Tables: Political Opinion at the 2006 Midterm Election
Press Release: Hispanic and Non-Hispanic Presidential Choices for 2008
Press Release: Hispanic and Non-Hispanic Political Beliefs and Behaviors
Report: Hispanic and Non-Hispanic Political Beliefs and Behaviors
Data Tables: Hispanic and Non-Hispanic Political Beliefs and Behaviors

Americanos Poll: U.S. Hispanic Television Habits and Opinions 2006 2006 suggests a large segment of Hispanics in the U.S. watch both Spanish-language and English-language television, regardless of whether they were raised in the U.S. or abroad. The study also finds that news and political programs, and not telenovelas, are the TV genre that U.S. Hispanics most report watching. Data include television viewing habits of Hispanics by language, hours, and specific program formats, opinions on 13 English- and Spanish-language television networks and different aspects of programming in each language, and observation and opinions of changes in programming and commercials aimed at the general population such as the use of Spanish or "Spanglish" and the presence of Hispanic actors or characters.
Press Release

Americanos Poll: Hispanics and Non-Hispanic Views on U.S. Immigration and Immigration Policy 2006 finds that Hispanics and non-Hispanics share a good deal of common ground regarding how they see immigration to and immigration policy in the U.S. The study explores concern about illegal immigration, the perceived underlying reasons for illegal immigration, opinions on legalizing the status of illegal workers, the economic impact of illegal immigrants, and the degree to which the issue will influence future voting.
Press Release

Americanos Poll: Hispanics, Non-Hispanics, and U.S. Federal Income Tax 2006 compares the views and experiences of Hispanics and non-Hispanics with regard to various aspects of federal income taxation. Topics include filing, refunds, knowledge and use of deductions, tax return preparation services, and opinions on federal tax system reform.
Press Release

Americanos Poll: Brand Power Index Study 2005 measures the marketplace strength of 184 brands according to Hispanics and non-Hispanics. This follow-up to the Favorite Brands Study offers a quantified measure of brand strength that enables appropriate comparisons across the brands tested as well as cross-culturally. The Brand Power Index (BPI) scores are based on four factors - familiarity, quality, likelihood of purchase, and agreement that the brand cares about the consumer - which we suggest are among those which most influence a brand's value to the consumer and thus provide a measure of overall brand equity. In addition to presenting the BPI scores calculated with the ratings assigned by Hispanics and non-Hispanics, the study provides U.S.-born Hispanic versus foreign-born Hispanic scores as well as raw survey rating scores for those who wish to review the measures for each brand prior to any statistical transformation.
Press Release  Summary Report

Americanos Poll: Favorite Brands Study 2005 explores differences in U.S. Hispanic and non-Hispanic perceptions of brands, to obtain a preliminary, concrete indicator as to whether the two populations are distinct from a marketing perspective. The study compares which brands Hispanics and non-Hispanics consider best overall, most trustworthy, caring most about community, and having the best advertising or promotions.
Press Release  Summary Report